New Corporate
Design
METASYS present their new corporate design.
A new logo creates a contemporary corporate identity that also embraces the challenges of the future. The new design bridges the gap between the more than 30 year long history of the firm, their traditional values and the new direction this Tyrolean family firm will be following..
Instead of involving external agencies in the strategic foundations of their new brand profile, it was created in joint workshops that brought together all areas of the company, and which led to METASYS further developing its clear terms of reference, content and statements.
The new logo is more distinct and trimmed down to its essential parts.
The familiar features of the word mark have been modernised, without changing the lettering,
in order to uphold the value of the brand in the long term.
The brand set is completely new.
The “M” in the brand set is a punchy embodiment of the position of power depicted in a painting,
while at the same time symbolising the corporate philosophy of METASYS.